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OVERVIEW

KATE NOAKES FURNITURE

WEBSITE DESIGN, BRANDING & VIDEO PRODUCTION

A fully re-branded website, logo and product video for Furniture Designer, Kate Noakes.

Suffolk based designer Kate Noakes has developed a process of re-veneering old furniture – usually mid to late 20th century - that is in need of more than Danish oil to make it desirable again.

DEVELOPMENT

STARTING THE PROCESS

Made modern again was the phrase given to us by Kate Noakes. Her work is about taking furniture that is old and making it look modern. “Up-Cycling” as the German magazine ‘Elle’ puts it whilst taking about Kate’s latest work. By analyzing Kate’s work we wanted to get an understanding of her style and the theme that runs throughout her work in other words her visual identity.

THE SYMBOL

A logo identifies a brand and product. In most cases a logo represents something from the company. For example, the Amazon logo is an extremely simple logo and while the arrow may just look like a smile, it actually points from a to z. This represents that Amazon sells everything from a to z and the smile on the customers face when they buy a product.

Kate’s, straight edged, logo represents both the designing and actual making of her furniture.

VIDEO

PRODUCT VIDEO

A video on a website can make a big difference to a website visitor. ‘64% of website visitors are more likely to buy a product on an online retail site after watching a video’ according to comScore.

We came up with the idea of making a short video to promote some of her most recent work.

WEBSITE

DESIGN & CONCEPT

Kate wanted the design of the website to remain minimal. Important features, that she herself asked for, included a section on the homepage where she could post latest news and featured articles about her most recent successes.

LATEST NEWS

The news module can be easily updated on the back-end of the site using Business Catalyst. It is also possible for the user to click on each of the images to view them in a separate window.

CONTACT

THERE'S NO BETTER TIME THAN
NOW TO BE CREATIVE.

Interested in working with us? Say hello hello@now-creative.co.uk

INFO

Now Creative Ltd, Stuckton,

Fordingbridge, New Forest, Hampshire, SP6 2HH

Email: hello@now-creative.co.uk